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BetterGate Blog

Music Promotion Blog

This is the place we write down everything we learn about promoting independent music in 2026. Honest reviews of the tools you keep seeing on Twitter, walkthroughs for setting up smart links and download gates, breakdowns of what changed on Spotify this month, and tactical guides on pre-saves, playlist pitching, email lists and release campaigns. No fluff, no recycled press releases, no affiliate slop. Every post is written by people who actually ship releases and run gates day to day. If a tool is broken we say so. If a platform shut down we tell you what to switch to. Bookmark this page and check back, we publish new guides roughly every two weeks and we keep the older ones updated as the platforms change.

Stop reading. Start releasing.

Every tactic in these guides works better when you have the tools in your hands. Smart links, download gates and conversion tracking are free on BetterGate, no credit card, no trial expiring on you.

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